PRIMEGUEST LOYALTY · LMS

First stays become lifelong guests.

PrimeGuest LMS is our loyalty engine. It runs your rewards program, remembers every guest, and gives them a reason to book with you directly the next time, not through a commission channel.

Loyalty that runs itself
✓Points, tiers and rewards you design; the system runs them
✓Guest profiles shared across every property in your group
✓Rewards surface in the guest app at the moment of booking
✓Repeat guests recognised at check-in, automatically
✓Works with PrimeGuest out of the box, or standalone with your current PMS
Guest profile · Priya M. sample dataGold tier
Stays · across 2 properties6
Prefers · corner room, late checkoutRemembered
Reward available · room upgradeShown in app
Next bookingDirect · zero commission
DIRECT BOOKINGS
The cheapest guest is a returning one

Every repeat stay booked direct is a commission you never pay. Loyalty turns your best guests into your best channel.

MEMORY AT SCALE
Every guest, remembered

The corner room, the extra pillow, the anniversary. A profile that follows the guest across stays and across properties.

WIRED INTO PRIMEGUEST
Loyalty the whole system sees

Tier and history show up at the front desk, in pricing and in the guest app, because it all shares one record.

Guests who
come back.
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